WHAT WE DID:

Problem:

Only Ellevest creates investment strategies for women’s financial experiences. But when you’re the first, how do you get the word out?

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We created a series of high-energy videos that formed the backbone of a PR blitz to quickly and concisely point out the ways that men’s financial planning algorithms fail women. By encouraging women to question the current investment landscape, we built a groundswell of interest and positioned Ellevest as the only financial service that empowers them.